Mock-up of a UK Pavilion stand with branded pods

Las Vegas · 2027

The UK Pavilion

A shared UK presence at a leading US EV show in Las Vegas, end of Q1 or Q2 2027. Branded pods for UK e-mobility businesses, plus a networking night with US buyers and partners.

Illustrative mock-up

Why now

The US just changed direction after the November midterms, with a two year run-in to the next big green push.
Around 26% of new UK cars are battery electric, against about 6% in the US. UK businesses have done this already.
First in wins. The businesses that turn up now are the ones US buyers remember.
The UK is years ahead on smart charging, load management, fleet and home charging at scale. US buyers want partners who have already made the mistakes.

26%

of new UK cars are battery electric (Jan to Sep 2026)

~6%

EV share of new US car sales (Q3 2026)

2 yrs

to get set up before the next big US push

Sources: SMMT via electrive; Cox Automotive via EVwire.

Going solo typically costs around £10,000 for the space plus £4,000 to £8,000 to fit it out, before staffing and travel.

What's included

Branded pod

Your own space within the UK Pavilion, branded to you.

Show passes

Passes for two staff, a third on request.

UK Pavilion presence

Part of a clear, shared UK presence on the show floor.

UK and US promotion

Promotion before and during the show, on both sides of the Atlantic.

Networking night

An evening with US buyers, partners and the people worth meeting.

One point of contact

One person sorting the details, so you can focus on the show.

Who we want in it

A full UK line-up, one or two from each part of the market: hardware, software and platforms, installation and services, funding, energy and data. Not eight of the same thing. No US product yet is fine. A concept or prototype on the counter is enough to start conversations.