Proposition, pricing and channel

EV commercial growth for businesses whose product is better than their pipeline

Proposition design, pricing and route to market for EV charging businesses. I build the commercial engine, then prove it works with real customers before you scale the cost base behind it.

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Is this you?

Growth has stalled and nobody can say why

The pipeline looks busy, conversion does not move, and the diagnosis changes depending on who you ask.

Your charging proposition is an afterthought

You sell EVs or EV access, and the charging answer is a referral link that generates complaints rather than deals.

You are launching into the UK

A product that works elsewhere, and no read on UK buyers, grant schemes, accreditation or installer economics.

Your channel is underperforming

Resellers, installers or partners were signed with optimism and nobody owns the performance conversation.

What I actually do

Proposition and narrative

A charging proposition your sales team can say out loud without flinching, built from what buyers actually ask in the room.

Pricing and commercial model

Rate cards, referral economics and margin structures tested against how the work is genuinely delivered and paid for.

Route to market

Direct, channel or hybrid, with a shortlist of named partners rather than a category on a slide.

Sales enablement that survives contact

Objection handling, qualification and the evidence pack that gets a buyer through their own procurement process.

How an engagement runs

Week 0
Intro call
A 30-minute call to agree what growth problem we are actually solving.
Weeks 1 to 4
Commercial diagnostic
Customer and lost-deal interviews, pricing review, competitor read, channel economics.
Weeks 4 to 10
Build and test
Proposition, pricing and materials built, then tested in live deals rather than in a workshop.
Ongoing
Scale or stop
What works gets resourced, what does not gets killed early. Reviewed monthly with your team.

100,000+

EV charging installations influenced

15+ years

In UK charging and fleet electrification

Founder

Of ChargedEV, built and exited

Board level

NED and fractional engagements

Engagement models

Model	Commitment	Best for	What you get
Commercial diagnostic	4 to 6 weeks	You know growth has stalled, not why	Written diagnosis and prioritised plan
Proposition build	6 to 12 weeks	Charging offer needs designing or rebuilding	Proposition, pricing and sales materials
UK market entryFrom £13,000 See pricing	3 to 6 months	Overseas brands launching in the UK	Entry plan, partner shortlist and introductions
Fractional CCO	1 to 3 days per week	No senior commercial leader in place	Owned revenue outcomes and team build

See all pricing

Current availability

Currently taking on new commercial growth projects

Most projects start with a four to six week diagnostic before any longer commitment.

Common questions

Go deeper

Fractional EV leadership

When the answer is not a project but a senior operator inside the business.

See the pillar

Installer networks

The delivery side of the promise your commercial model is making.

See the pillar

Case studies

Proposition, channel and market entry work with named outcomes.

Read the work

Partner comparison tool

Score charging partners against the criteria that actually predict delivery.

Try the tool

Proof this works

Recent engagements closest to this kind of work.

CPO network expansion

Commercial model and partner mix rebuilt around sites that actually pay back.

Read the case study

Destination charging rollout

Pipeline and proposition work that turned interest into signed sites.