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WattsUp | Go-to-market

Go to market for serious EV startups

If you are building in EV charging or electrification, you do not need more hype. You need a clear offer, the right first customers and deals that actually close. That is where I come in.

who is this for

  • Founders building new EV charging platforms for installers, fleets or drivers

  • Energy and tariff teams creating EV led products and propositions

  • Fleet and salary sacrifice providers bundling home charging with vehicles

  • EVSE manufacturers entering or scaling in the UK market

  • Data and flexibility startups tying EV charging into wider energy systems

What I help with

  • Customer focus and priority use cases

  • Simple, honest EV propositions that fit on one page

  • Pricing and commercial models that stand up to scrutiny

  • Realistic journeys your team can deliver from day one

  • Partner and channel strategy across installers, OEMs, fleets and energy

  • A pitch story that matches reality, not just aspiration

How it works

Grounding session

We unpack your product, pipeline and assumptions.

Sharpen the offer

We shape propositions, journeys and pricing that land.

Support the push

I stay involved while you test, sell and refine.

Next Steps

If you want a grounded second brain on your EV go to market, let’s talk.

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